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Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture
The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different pe...
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Publicado no: | PASOS. Revista de Turismo y Patrimonio Cultural |
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Main Authors: | , |
Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
Universidad de La Laguna
2010
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Assuntos: | |
Acesso em linha: | https://www.redalyc.org/articulo.oa?id=88112773009 |
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