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Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture

The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different pe...

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Detalhes bibliográficos
Publicado no:PASOS. Revista de Turismo y Patrimonio Cultural
Main Authors: Patricia Oom do Valle, Júlio Mendes
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad de La Laguna 2010
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=88112773009
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