Service Quality and Customers preference of Cellular Mobile Service Providers

A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, cus...

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Bibliographic Details
Published in:Journal of Technology Management & Innovation
Main Authors: Rajkumar Paulrajan, Harish Rajkumar
Format: Artigo
Language:Inglês
Published: Universidad Alberto Hurtado 2011
Subjects:
Ingeniería
mobile
cellular
Service quality
customer preference
Online Access:https://www.redalyc.org/articulo.oa?id=84718815004
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