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Service Quality and Customers preference of Cellular Mobile Service Providers

A research study was conducted with an objective to understand the Indian consumers' perception choice in selecting cellular mobile telecommunication service providers. Consumers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care...

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Bibliografiske detaljer
Udgivet i:Journal of Technology Management & Innovation
Principais autores: Rajkumar Paulrajan, Harish Rajkumar
Format: Artigo
Sprog:Inglês
Udgivet: Universidad Alberto Hurtado 2011
Fag:
Online adgang:https://www.redalyc.org/articulo.oa?id=84718815004
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