The Impact of Digital Content Marketing on Travel Intentions to Tourist Destinations: A Proposed Model Based on Perceived Value and Loyalty
Objective: this study analyzes the antecedents of the intention to travel to tourist destinations using digital content marketing (DCM) based on the advertising value theory and the brand loyalty theory from an attitudinal perspective. Methods: a quasi-experimental design was applied with two groups...
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| Pubblicato in: | BAR - Brazilian Administration Review |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2025
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=84182635006 https://www.redalyc.org/journal/841/84182635006/ https://www.redalyc.org/journal/841/84182635006/html/ https://www.redalyc.org/journal/841/84182635006/84182635006.epub https://www.redalyc.org/journal/841/84182635006/movil |
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