Á lódáil...
Country Brand Equity: The Role of Image and Reputation
Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating ‘reputation’ into the place brand equity construct at a country level, we provide a theoretical multidimensional framework for CBE. Seventeen interviews wi...
Na minha lista:
| Foilsithe in: | BAR - Brazilian Administration Review |
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| Main Authors: | , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2020
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| Ábhair: | |
| Rochtain Ar Líne: | https://www.redalyc.org/articulo.oa?id=84165722001 |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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