The means-end approach to understanding customer values of a on-line newspaper
Customer value is understood as one of the constructs that best explains consumer decision making. Its proposalis to understand how consumers translate product or service characteristics and consequences of use intopersonal self-relevant values. The means-end theory is a way of systematically thinki...
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| Publicat a: | BAR - Brazilian Administration Review |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2007
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=84140102 |
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