Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets
In the competitive wireless market, there are many drivers behind customer defection. Switching barriers, service performance, perceived value in carriers’ offers, satisfaction and other constructs can play a pivotal role in customer switching processes among carriers. This study attempts to compare...
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| Published in: | BAR - Brazilian Administration Review |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2013
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=84127900001 |
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