Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets
In the competitive wireless market, there are many drivers behind customer defection. Switching barriers, service performance, perceived value in carriers’ offers, satisfaction and other constructs can play a pivotal role in customer switching processes among carriers. This study attempts to compare...
שמור ב:
| הוצא לאור ב: | BAR - Brazilian Administration Review |
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| Principais autores: | , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2013
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| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=84127900001 |
| תגים: |
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