Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities

We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom engender trust, learning, and identification in the community, and affect firm-rele...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

-д хэвлэсэн:	BAR - Brazilian Administration Review
Үндсэн зохиолчид:	Stefânia Ordovás de Almeida, José Afonso Mazzon, Utpal Dholakia, Hugo Müller Neto
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
Нөхцлүүд:	Administración y Contabilidad
Онлайн хандалт:	https://www.redalyc.org/articulo.oa?id=84125793004
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!