Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities
We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom engender trust, learning, and identification in the community, and affect firm-rele...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | BAR - Brazilian Administration Review |
|---|---|
| Prif Awduron: | , , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2013
|
| Pynciau: | |
| Mynediad Ar-lein: | https://www.redalyc.org/articulo.oa?id=84125793004 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|