Hope, Perceived Financial Risk and Propensity for Indebtedness
Hope is an important construct in marketing, since it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). Specifically, literature suggests that hope plays an important influence in risk perception (MacInnis & Mello, 2005) and prop...
Spremljeno u:
| Izdano u: | BAR - Brazilian Administration Review |
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| Glavni autori: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2012
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=84123767006 |
| Oznake: |
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