Hope, Perceived Financial Risk and Propensity for Indebtedness
Hope is an important construct in marketing, since it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). Specifically, literature suggests that hope plays an important influence in risk perception (MacInnis & Mello, 2005) and prop...
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| Veröffentlicht in: | BAR - Brazilian Administration Review |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2012
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84123767006 |
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