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The Influence of Coordination Mechanisms on New Product Development in MNC Subsidiaries
This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to in...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | BAR - Brazilian Administration Review |
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| Κύριος συγγραφέας: | |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2010
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=84115785006 |
| Ετικέτες: |
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