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MNC KNOWLEDGE TRANSFER, GLOBAL INTEGRATION, AND LOCAL RESPONSIVENESS IN BRAZILIAN SUBSIDIARIES

This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness)....

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Detalles Bibliográficos
Publicado en:Revista Eletrônica de Negócios Internacionais (Internext)
Principais autores: Thelma Rocha, José Cláudio Terra
Formato: Artigo
Idioma:Inglês
Publicado: Escola Superior de Propaganda e Marketing 2009
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Acceso en liña:https://www.redalyc.org/articulo.oa?id=557557870003
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