MNC KNOWLEDGE TRANSFER, GLOBAL INTEGRATION, AND LOCAL RESPONSIVENESS IN BRAZILIAN SUBSIDIARIES
This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness)....
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| Publicado en: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Escola Superior de Propaganda e Marketing
2009
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=557557870003 |
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