Antecedents and Consequences of Market Orientation: a Brazilian Meta-Analysis and an International Mega-Analysis
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | BAR - Brazilian Administration Review |
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| Κύριος συγγραφέας: | |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2010
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=84115785004 |
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