Antecedents and Consequences of Market Orientation: a Brazilian Meta-Analysis and an International Mega-Analysis
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and...
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| Izdano u: | BAR - Brazilian Administration Review |
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| Glavni autor: | |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2010
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=84115785004 |
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