Reviewing a Consumer Decision Making Model in Online Purchasing: An ex-post-fact Study with a Colombian Sample
A review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identific...
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| Publicado no: | Avances en Psicología Latinoamericana |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad del Rosario
2016
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=79945606006 https://www.redalyc.org/journal/799/79945606006/ https://www.redalyc.org/journal/799/79945606006/html/ https://www.redalyc.org/journal/799/79945606006/79945606006.epub https://www.redalyc.org/journal/799/79945606006/movil |
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