The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making
Product type plays a critical role in shaping how consumers generate, perceive, and utilize online reviews in decision-making. While previous studies have examined various review features, this study highlights the distinct effects of product classification—search goods, experience goods, and creden...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
MDPI AG
2025-06-01
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| シリーズ: | Journal of Theoretical and Applied Electronic Commerce Research |
| 主題: | |
| オンライン･アクセス: | https://www.mdpi.com/0718-1876/20/2/135 |
| タグ: |
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