Comunicación política y campañas electorales. Análisis de una herramienta comunicacional: el spot televisivo
This paper analyzes the main features of political communicationaimed to persuade voters in the context of a presidential campaign,via a specific mass media such as television, and by means of a particularcommunication tool which production is completely controlledby political parties and candidates...
Kaydedildi:
| Yayımlandı: | Polis: Investigación y Análisis Sociopolítico y Psicosocial |
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| Asıl Yazarlar: | , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universidad Autónoma Metropolitana
2006
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| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=72620204 |
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