Comunicación política y campañas electorales. Análisis de una herramienta comunicacional: el spot televisivo
This paper analyzes the main features of political communicationaimed to persuade voters in the context of a presidential campaign,via a specific mass media such as television, and by means of a particularcommunication tool which production is completely controlledby political parties and candidates...
Sábháilte in:
| Foilsithe in: | Polis: Investigación y Análisis Sociopolítico y Psicosocial |
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| Príomhchruthaitheoirí: | , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Universidad Autónoma Metropolitana
2006
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| Ábhair: | |
| Rochtain ar líne: | https://www.redalyc.org/articulo.oa?id=72620204 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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