Self- perception of age as a criterion for segmentation of older adults’ involvement
An important search in the field of aging has shown that there is a generalized tendency for older adults to maintain identities of cognitive age that correspond to younger people. In agreement with the popular view that “one is as old as one really feels” there is evidence that these self-conceptio...
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| Veröffentlicht in: | REDMARKA. Revista de marketing aplicado |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade da Coruña
2013
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=707778071010 |
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