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Self- perception of age as a criterion for segmentation of older adults’ involvement

An important search in the field of aging has shown that there is a generalized tendency for older adults to maintain identities of cognitive age that correspond to younger people. In agreement with the popular view that “one is as old as one really feels” there is evidence that these self-conceptio...

詳細記述

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書誌詳細
出版年:REDMARKA. Revista de marketing aplicado
主要な著者: Marta Estrada, Diego Monferrer
フォーマット: Artigo
言語:Inglês
出版事項: Universidade da Coruña 2013
主題:
オンライン・アクセス:https://www.redalyc.org/articulo.oa?id=707778071010
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