Forms of Advertisement Translation in Latvia and the Latvian Language in Translation
A range of factors such as brand type, brand positioning and the target culture’s attitude to global brands influence the translation of advertisements. There are various kinds of adaptation in advertisement translations: adaptation by replacement, by omission, by sentence-structure change and by ad...
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| Publicado no: | Vertimo studijos |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692773709003 https://www.redalyc.org/journal/6927/692773709003/ https://www.redalyc.org/journal/6927/692773709003/html/ https://www.redalyc.org/journal/6927/692773709003/692773709003.epub https://www.redalyc.org/journal/6927/692773709003/movil https://doi.org/10.15388/VertStud.2021.3 |
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