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Forms of Advertisement Translation in Latvia and the Latvian Language in Translation

A range of factors such as brand type, brand positioning and the target culture’s attitude to global brands influence the translation of advertisements. There are various kinds of adaptation in advertisement translations: adaptation by replacement, by omission, by sentence-structure change and by ad...

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Dades bibliogràfiques
Publicat a:Vertimo studijos
Autor principal: Gunta Ločmele
Format: Artigo
Idioma:Inglês
Publicat: Vilniaus Universitetas 2021
Matèries:
Accés en línia:https://www.redalyc.org/articulo.oa?id=692773709003
https://www.redalyc.org/journal/6927/692773709003/
https://www.redalyc.org/journal/6927/692773709003/html/
https://www.redalyc.org/journal/6927/692773709003/692773709003.epub
https://www.redalyc.org/journal/6927/692773709003/movil
https://doi.org/10.15388/VertStud.2021.3
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