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A Cognitive-Axiological Analysis of Gymshark’s Adverts

Gymshark is a British fitness clothing company that, in less than 10 years, has become a multi-million dollar company. This company’s success is linked to its promotion through an advertising discourse which emphasizes an ethical system that significantly differentiates it from other active-wear com...

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書目詳細資料
發表在:Revista de Filología y Lingüística de la Universidad de Costa Rica
主要作者: Ariadna García Carreño
格式: Artigo
語言:Inglês
出版: Universidad de Costa Rica 2022
主題:
在線閱讀:https://www.redalyc.org/articulo.oa?id=33268016007
https://www.redalyc.org/journal/332/33268016007/
https://www.redalyc.org/journal/332/33268016007/html/
https://www.redalyc.org/journal/332/33268016007/33268016007.epub
https://www.redalyc.org/journal/332/33268016007/movil
https://doi.org/10.15517/rfl.v48i1.48358
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