A Cognitive-Axiological Analysis of Gymshark’s Adverts
Gymshark is a British fitness clothing company that, in less than 10 years, has become a multi-million dollar company. This company’s success is linked to its promotion through an advertising discourse which emphasizes an ethical system that significantly differentiates it from other active-wear com...
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| Vydáno v: | Revista de Filología y Lingüística de la Universidad de Costa Rica |
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| Hlavní autor: | |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad de Costa Rica
2022
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=33268016007 https://www.redalyc.org/journal/332/33268016007/ https://www.redalyc.org/journal/332/33268016007/html/ https://www.redalyc.org/journal/332/33268016007/33268016007.epub https://www.redalyc.org/journal/332/33268016007/movil https://doi.org/10.15517/rfl.v48i1.48358 |
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