PERCEPTION OF COUNTRY OF BRAND ORIGIN AND COUNTRY OF PRODUCT MANUFACTURING AMONG LITHUANIANS AND EMIGRANTS FROM LITHUANIA
Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis o...
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| Publicat a: | Organizations and Markets in Emerging Economies |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Vilniaus Universitetas
2010
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=692375808007 |
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