THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES

The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the effects o...

Ausführliche Beschreibung

Bibliografische Detailangaben

Veröffentlicht in:	Organizations and Markets in Emerging Economies
Hauptverfasser:	Ramūnas Časas, Tomas Palaima, Lasha Mironidze
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Vilniaus Universitetas 2016
Schlagworte:	Economía y Finanzas
Online-Zugang:	https://www.redalyc.org/articulo.oa?id=692375775002
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