THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES

The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the effects o...

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Bibliografische gegevens

Gepubliceerd in:	Organizations and Markets in Emerging Economies
Hoofdauteurs:	Ramūnas Časas, Tomas Palaima, Lasha Mironidze
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Vilniaus Universitetas 2016
Onderwerpen:	Economía y Finanzas
Online toegang:	https://www.redalyc.org/articulo.oa?id=692375775002
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