UTILITARIAN OR HEDONIC? A CROSS CULTURAL STUDY IN ONLINE SHOPPING
With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged. Therefore, a consideration about attracting and retaining online consumers from diffe...
Gorde:
| Argitaratua izan da: | Organizations and Markets in Emerging Economies |
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| Egile Nagusiak: | , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Vilniaus Universitetas
2012
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=692375803006 |
| Etiketak: |
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