The effects of hedonic and utilitarian shopping motivations on online purchasing intentions : a Turkish case study
This paper was structured to examine the effects of shopping motivations that are classified as hedonic and utilitarian on the online buying intentions of consumers. In this context, one of the three aims of the study was to reveal traditional shopping motivations for online shopping, and the se...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Marketing Management Graduate School
2020-07-01
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| coleção: | The Retail and Marketing Review |
| Assuntos: | |
| Acesso em linha: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_1_61-83.pdf |
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