The effects of hedonic and utilitarian shopping motivations on online purchasing intentions : a Turkish case study
This paper was structured to examine the effects of shopping motivations that are classified as hedonic and utilitarian on the online buying intentions of consumers. In this context, one of the three aims of the study was to reveal traditional shopping motivations for online shopping, and the se...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Institute of Marketing Management Graduate School
2020-07-01
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| シリーズ: | The Retail and Marketing Review |
| 主題: | |
| オンライン･アクセス: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_1_61-83.pdf |
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