Export Ready — 

CUSTOMER PERCEPTIONS OF VALUE: CASE OF RETAIL BANKING

Recently, a growing interest in relationship marketing approach attracted much attention of marketers to the customer value creation and delivery as the most important task of marketing strategy. The fact that in the period of economic recession, the retail banking sector cu...

Full description

Saved in:
Bibliographic Details
Published in:Organizations and Markets in Emerging Economies
Main Authors: Neringa Ivanauskienė, Viltė Auruškevičienė, Vida Škudienė, Šarūnas Nedzinskas
Format: Artigo
Language:Inglês
Published: Vilniaus Universitetas 2012
Subjects:
Economía y Finanzas
Lithuania
Retail banking
Emerging economy
Customer perceived value
Online Access:https://www.redalyc.org/articulo.oa?id=692375802006
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items