EVOLUTION OF CUSTOMERS’ SEGMENTATION TECHNIQUES IN RETAIL BANKING

In the context of a highly competitive market influenced by legislative changes, the technology evolution and the changes of customer’s behavior, traditional banks must be able to provide the services and products expected by customers. The most important method in retail banking by which a bank c...

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Autor principal: PASCU ADRIAN IONUT
Formato: Artigo
Idioma:Inglês
Publicado em: Academica Brâncuşi 2017-11-01
Colecção:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Assuntos:
customers’ segmentation
segmentation techniques
data mining
classification
estimate
prediction
association rules
grouping
clustering
description
Acesso em linha:http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/27_Pascu.pdf
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