Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers’ psychographic characteristics impact their attitudes towards private labels, which are in the growt...
Guardat en:
| Publicat a: | Organizations and Markets in Emerging Economies |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Vilniaus Universitetas
2020
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=692374308009 https://www.redalyc.org/journal/6923/692374308009/ https://www.redalyc.org/journal/6923/692374308009/html/ https://www.redalyc.org/journal/6923/692374308009/692374308009.epub https://www.redalyc.org/journal/6923/692374308009/movil |
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