The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various brand c...
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| Publicado no: | Organizations and Markets in Emerging Economies |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2020
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692374307012 https://www.redalyc.org/journal/6923/692374307012/ https://www.redalyc.org/journal/6923/692374307012/html/ https://www.redalyc.org/journal/6923/692374307012/692374307012.epub https://www.redalyc.org/journal/6923/692374307012/movil |
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