The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various brand c...

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Опубліковано в::	Organizations and Markets in Emerging Economies
Автори:	Halimin Herjanto, Michael Adiwijaya, Elizabeth Wijaya, Hatane Semuel
Формат:	Artigo
Мова:	Inglês
Опубліковано:	Vilniaus Universitetas 2020
Предмети:	Economía y Finanzas
Онлайн доступ:	https://www.redalyc.org/articulo.oa?id=692374307012 https://www.redalyc.org/journal/6923/692374307012/ https://www.redalyc.org/journal/6923/692374307012/html/ https://www.redalyc.org/journal/6923/692374307012/692374307012.epub https://www.redalyc.org/journal/6923/692374307012/movil
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