Ryanization: how one European airline exemplifies the “McDonaldization” model
The low-fare airline business has dramatically changed the face of commercial aviation in Europe. The main idea and strategy of airlines following this approach is to focus on cheap fares rather than comfort for passengers. However, the majority of low-fare airlines do not simply copy a given system...
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| Publicat a: | Ekonomika |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Vilniaus Universitetas
2010
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=692273739009 |
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