Ryanization: how one European airline exemplifies the “McDonaldization” model
The low-fare airline business has dramatically changed the face of commercial aviation in Europe. The main idea and strategy of airlines following this approach is to focus on cheap fares rather than comfort for passengers. However, the majority of low-fare airlines do not simply copy a given system...
Збережено в:
| Опубліковано в:: | Ekonomika |
|---|---|
| Автори: | , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Vilniaus Universitetas
2010
|
| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=692273739009 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|