Analysis of medicine advertisement produced in Brazil

Objective: To analyze the compliance of drugadvertisements with regulations in Brazil, subject toResolution RDC No. 102/2000 since 2000, whichabides by the WHO’s (World Health Organization)Ethical Criteria for Medicinal Drug Promotion,published in 1988.Methods: Drug advertisements running within the...

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Publicat a:Pharmacy Practice
Autors principals: Lorilei de Fátima Wzorek, Angela C. Badaró Trindade, Cassyano J. Correr, Roberto Pontarolo
Format: Artigo
Idioma:Inglês
Publicat: Centro de investigaciones y Publicaciones Farmacéuticas 2007
Matèries:
Medicina
Brazil
Advertising
Periodicals
Drug Industry
Accés en línia:https://www.redalyc.org/articulo.oa?id=69050302
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