Mapping Technology Based Tools of Audience Engagement
In order to survive or adapt to new tendencies, cultural organisations must enhance audience engagement. This article proposes a new look at the concept of audience engagement from an integral point of view evaluating and analysing it by means of the conception of a map. The prototype of mapping aud...
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| Udgivet i: | Information & Media |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Vilniaus Universitetas
2020
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=679774387008 https://www.redalyc.org/journal/6797/679774387008/ https://www.redalyc.org/journal/6797/679774387008/html/ https://www.redalyc.org/journal/6797/679774387008/679774387008.epub https://www.redalyc.org/journal/6797/679774387008/movil https://doi.org/10.15388/Im.2020.89.43 |
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