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Motivations for social TV engagement among Egyptian audiences

This study investigates the motivations underlying social TV engagement among Egyptian audiences, conceptualized as both active participation and passive content consumption. Grounded in the Uses and Gratifications (U&G) framework, data were collected from a sample of 437 Egyptian participants via a...

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Guardado en:
Autores principales: Mohammed Habes, Haneen Khaled Alqawasmeh, Ghanem Ayed Elhersh, Khalaf Tahat, Razaz Attar, Waleed Mugahed Al-Rahmi, Abdelmohsen Hamed Okela
Formato: Artigo
Lenguaje:Inglês
Publicado: Taylor & Francis Group 2025-12-01
Colección:Cogent Social Sciences
Materias:
Social TV
uses and gratifications
audience engagement
online audiences
media consumption
Mass Communication
Acceso en línea:https://www.tandfonline.com/doi/10.1080/23311886.2025.2551094
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