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Growth Strategies of Media Companies: Efficiency Analysis

This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing-internationalization or diversification-and how to do it-organic and inorganic growth-in a context of ever growing competition. We identify correlations between those strategies and three b...

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Bibliografiset tiedot
Julkaisussa:Palabra Clave
Päätekijät: Mercedes Medina, Alfonso Sánchez-Tabernero, Arturo Larrainzar
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universidad de La Sabana 2020
Aiheet:
Linkit:https://www.redalyc.org/articulo.oa?id=64962833007
https://www.redalyc.org/journal/649/64962833007/
https://www.redalyc.org/journal/649/64962833007/html/
https://www.redalyc.org/journal/649/64962833007/64962833007.epub
https://www.redalyc.org/journal/649/64962833007/movil
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