Growth Strategies of Media Companies: Efficiency Analysis
This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing-internationalization or diversification-and how to do it-organic and inorganic growth-in a context of ever growing competition. We identify correlations between those strategies and three b...
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| Wydane w: | Palabra Clave |
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| Główni autorzy: | , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universidad de La Sabana
2020
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=64962833007 https://www.redalyc.org/journal/649/64962833007/ https://www.redalyc.org/journal/649/64962833007/html/ https://www.redalyc.org/journal/649/64962833007/64962833007.epub https://www.redalyc.org/journal/649/64962833007/movil |
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