The Use of Radio Advertorials in Spanish Radio Stations
Radio advertorials (RA) are long advertisements broadcasted within the programming and executed by journalists to imitate editorial content. An analysis of their presence, use and characteristics confirms that journalists and radio owners are not rigorous in the application of the codes of conduct t...
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| Pubblicato in: | Palabra Clave |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de La Sabana
2019
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=64961259007 https://www.redalyc.org/journal/649/64961259007/ https://www.redalyc.org/journal/649/64961259007/html/ https://www.redalyc.org/journal/649/64961259007/64961259007.epub https://www.redalyc.org/journal/649/64961259007/movil |
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