The Use of Radio Advertorials in Spanish Radio Stations
Radio advertorials (RA) are long advertisements broadcasted within the programming and executed by journalists to imitate editorial content. An analysis of their presence, use and characteristics confirms that journalists and radio owners are not rigorous in the application of the codes of conduct t...
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| Publié dans: | Palabra Clave |
|---|---|
| Auteurs principaux: | , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universidad de La Sabana
2019
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=64961259007 https://www.redalyc.org/journal/649/64961259007/ https://www.redalyc.org/journal/649/64961259007/html/ https://www.redalyc.org/journal/649/64961259007/64961259007.epub https://www.redalyc.org/journal/649/64961259007/movil |
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