Word-of-Mouth Communication as a Consequence of Relationship Quality in Online Environments

Electronic word-of-mouth (eWOM) communication generates content that constitutes an important source of information for users. Numerous researches have shown that the content of other users is more credible and influential than the content generated by the brand. The development of new technologies...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:Palabra Clave
Main Authors: José Ramón Sarmiento Guede, Javier de Esteban Curiel, Arta Antonovica
Format: Artigo
Jezik:Inglês
Izdano: Universidad de La Sabana 2018
Teme:
Comunicación
of
trust
commitment
satisfaction
Electronic word
Online dostop:https://www.redalyc.org/articulo.oa?id=64960571006
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