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The Role of Parasocial Interaction on Consumers’ Intention to Purchase Beauty Products
Beauty products have become one of the basic necessities of Indonesian women, which has led them to increasingly seek information about such products through a variety of sites, such as YouTube?one of the most cited platforms to find cosmetic reviews. This has encouraged the emergence of beauty vlog...
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| Publicado en: | Revista CEA |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Instituto Tecnológico Metropolitano
2020
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=638167728002 https://www.redalyc.org/journal/6381/638167728002/ https://www.redalyc.org/journal/6381/638167728002/html/ https://www.redalyc.org/journal/6381/638167728002/638167728002.epub https://www.redalyc.org/journal/6381/638167728002/movil https://doi.org/10.22430/24223182.1617 |
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