Načítá se...
Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers
This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle...
Uloženo v:
| Vydáno v: | Contaduría y Administración |
|---|---|
| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad Nacional Autónoma de México
2019
|
| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=39571706002 https://www.redalyc.org/journal/395/39571706002/ https://www.redalyc.org/journal/395/39571706002/html/ https://www.redalyc.org/journal/395/39571706002/39571706002.epub https://www.redalyc.org/journal/395/39571706002/movil |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|