Exploring What Audience Engagement Means for Media Companies
In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage t...
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| Yayımlandı: | Revista de Comunicación |
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| Asıl Yazarlar: | , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universidad de Piura
2023
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| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=589475992018 https://www.redalyc.org/journal/5894/589475992018/ https://www.redalyc.org/journal/5894/589475992018/html/ https://www.redalyc.org/journal/5894/589475992018/589475992018.epub https://www.redalyc.org/journal/5894/589475992018/movil https://doi.org/10.26441/RC22.2-2023-3159 |
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