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Exploring What Audience Engagement Means for Media Companies

In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage t...

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Détails bibliographiques
Publié dans:Revista de Comunicación
Auteurs principaux: Mercedes Medina, Idoia Portilla, Tatiana Pereira
Format: Artigo
Langue:Inglês
Publié: Universidad de Piura 2023
Sujets:
Accès en ligne:https://www.redalyc.org/articulo.oa?id=589475992018
https://www.redalyc.org/journal/5894/589475992018/
https://www.redalyc.org/journal/5894/589475992018/html/
https://www.redalyc.org/journal/5894/589475992018/589475992018.epub
https://www.redalyc.org/journal/5894/589475992018/movil
https://doi.org/10.26441/RC22.2-2023-3159
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