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Exploring What Audience Engagement Means for Media Companies

In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage t...

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書目詳細資料
發表在:Revista de Comunicación
Main Authors: Mercedes Medina, Idoia Portilla, Tatiana Pereira
格式: Artigo
語言:Inglês
出版: Universidad de Piura 2023
主題:
在線閱讀:https://www.redalyc.org/articulo.oa?id=589475992018
https://www.redalyc.org/journal/5894/589475992018/
https://www.redalyc.org/journal/5894/589475992018/html/
https://www.redalyc.org/journal/5894/589475992018/589475992018.epub
https://www.redalyc.org/journal/5894/589475992018/movil
https://doi.org/10.26441/RC22.2-2023-3159
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