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Exploring What Audience Engagement Means for Media Companies

In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage t...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:Revista de Comunicación
Main Authors: Mercedes Medina, Idoia Portilla, Tatiana Pereira
Format: Artigo
Jezik:Inglês
Izdano: Universidad de Piura 2023
Teme:
Online dostop:https://www.redalyc.org/articulo.oa?id=589475992018
https://www.redalyc.org/journal/5894/589475992018/
https://www.redalyc.org/journal/5894/589475992018/html/
https://www.redalyc.org/journal/5894/589475992018/589475992018.epub
https://www.redalyc.org/journal/5894/589475992018/movil
https://doi.org/10.26441/RC22.2-2023-3159
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