Exploring What Audience Engagement Means for Media Companies
In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage t...
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| Publicado en: | Revista de Comunicación |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad de Piura
2023
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=589475992018 https://www.redalyc.org/journal/5894/589475992018/ https://www.redalyc.org/journal/5894/589475992018/html/ https://www.redalyc.org/journal/5894/589475992018/589475992018.epub https://www.redalyc.org/journal/5894/589475992018/movil https://doi.org/10.26441/RC22.2-2023-3159 |
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